St. Louis Post Dispatch, 2009-03-27
by Sarah Stiehr
St. Louis, Missouri
Given advances in technology, what are today's best ways to advertise commercial real estate?
Smart marketers are taking advantage of the tools that technology affords them. Among the latest marketing trends in commercial real estate are the use of mobile technology through text messaging and social media and networking.
Not only is text messaging simple, but it also provides an immediate response. That's invaluable to both the buyer and the seller in commercial real estate. The potential tenant can request additional information 24/7 and on a particular property. Within seconds of texting the property code, a message is sent back containing data about the property, location, available square footage, cost and contact information.
On the other end of this virtual connection, the broker recieves valuable data as well. Once the tenant has sent a text, the real estate brokers can continue to build their database of leads, and they are armed with a measurable and trackable lead. For marketing metrics, this provides a measurable return on investment.
About Colliers Turley Martin Tucker
One of the nation’s largest privately held, full-service commercial real estate firms, Colliers Turley Martin Tucker (CTMT) handles more than $5 billion in annual real estate transactions and manages over 237 million square feet of industrial, office, and retail space. CTMT has approximately 1,300 associates of which 505 are licensed real estate professionals throughout its regional offices in Cincinnati, Columbus, and Dayton, OH: Indianapolis, IN; Kansas City, MO; Minneapolis/St. Paul, MN; Nashville, TN, and St. Louis, MO.
For more information about Colliers Turley Martin Tucker, visit our website at www.ctmt.com.
Contact Information
For more information contact: Sarah Stiehr, Marketing Manager at sstiehr@ctmt.com
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